Unlocking a 21% Lift in Protection Adoption Through Checkout Optimization

In the experience economy, checkout is where excitement should peak. Yet too often, it’s where momentum stalls. Confusing flows, unclear options, and too many steps can trigger hesitation, leading to abandoned carts and missed revenue. For experience-driven businesses, optimizing the checkout flow is a critical growth opportunity.

Common challenges include:
– High cart abandonment at the final step
– Low attach rates for add-ons like protection
– Confusion about what protection covers
– Increased support costs when value isn’t clear

Picture this: At checkout, a customer sees protection offered but isn’t sure what it covers. Confused, they skip it. When something comes up and they can’t attend, they’re out the full ticket cost. One unclear moment costs both the consumer and the business.

Teak saw an opportunity: streamline checkout, clarify value, and simplify decision-making, driving consumers to confidently opt in and helping partners capture additional revenue.

Teak’s Approach Across Industries

Teak’s optimization program rolled out across these key experience economy industries:
– Sports & Entertainment
– Bookings & Destinations
– Participation & Endurance

Teak focused on making the path to purchase easy, clear, and compelling, creating a checkout experience designed to support confident decision-making.

​Teak’s optimization program has been a game-changer, delivering a significant increase in refund protection revenue through data-driven experimentation and ongoing improvements to the checkout journey.

– Evan Honeyman, VP of Product Solutions, TFL

​The Solution: Teak’s No-Code Optimization Engine

Through Teak’s managed optimization program and checkout widget, partners are able to:
– Instantly A/B test and roll out changes, with no additional dev work needed
– Learn from consumer behavior in real time
– Iterate quickly, without technical bottlenecks
– See measurable results within the first 2 weeks of launch

With Teak, teams can continuously test and optimize checkout to drive incremental revenue, without adding operational complexity.

What We Tested
Each partner worked collaboratively with Teak through a structured optimization program focused on moments that matter, including:
– Headlines that clearly communicate value
– Benefit framing that makes coverage easy to understand
– Action-oriented CTAs
– Design tweaks to reduce friction

Instead of guessing, Teak uses real behavioral data to refine every detail, reducing uncertainty and ensuring more consumers confidently move forward at the critical moment.

​Optimization only works when you’re learning from real behavior. That’s exactly what Teak enables.

— Brandon Toller, Vice President of Optimization, Teak

​Before & After: Visual Clarity Wins
Every experiment paired before-and-after visuals, revealing:
– Sharper, more direct headlines
– Cleaner benefit descriptions
– CTAs aligned with consumer intent
– Streamlined layouts for easier comprehension

These changes reduced decision friction and increased clarity, helping consumers move through checkout more quickly and confidently.

Results: 21% Average Lift in Protection Adoption*

Continuous testing and refinement led to a 21% average increase in protection adoption, directly boosting revenue at checkout, with some partners seeing lifts as high as 36% depending on their testing strategy.

These results show that optimizing the checkout flow with Teak doesn’t just build a better bottom line; it also enhances the consumer experience by making the path to saying “yes” to protecting experiences simple and clear.

*Based on beta testing with a limited dataset. This does not guarantee you will experience the same results.

​Conclusion: Confident Checkouts, Consistent Growth

Teak transforms checkout into a growth engine, eliminating confusion when it matters most. We handle the complexity behind the scenes, so you can focus on delighting consumers and seeing results.

Ready to see where checkout confusion may be costing you revenue? Schedule a 30-minute checkout audit to identify your highest-impact opportunities.